Principles Hair Design

 

Principles Hair Design approached us with no website and very little online presence.

We designed and built a responsive website for them and now also manage their online marketing. 

Challenge

To initially design and build a fully mobile responsive website that would look great on desktops, laptops, tablet and mobile.

Once the website was live, we did a full online marketing analysis and now manage their online marketing for them to bring them in more clients from the local area.

Solution

Responsive Web Design

Following Google's mobile update in April 2015, it was more important than ever to design this website ready for the algorithm change and hence make it fully responsive. We had several meetings with the client throughout the design stage to make something that we are both delighted with and has achieved page 1 Google rankings within the first month. 

Google SEO and PPC

After building the website, we wanted to drive as many new local clients to the hair salon as possible. 

We developed an SEO campaign by building a list of keywords to target and then by using our in house white hat SEO methods including good on-page and off-page SEO, we managed to achieve page 1 rankings within the first month for all of our main keyword phrases.

We also set up a local, geographically based Google Adwords PPC campaign to start getting traffic to the website straight away. 

Social Media - Facebook Marketing

We set up a Facebook ads campaign and content plan to drive local likes to the Facebook Page to help grow organic, social reach and acquire new clients from Facebook.

A Facebook retargeting campaign was also setup so that people who visit the website would also be encouraged to like the Facebook page, to help increase customer conversion and drive brand awareness.

Video Creation and Marketing

We created a short, sharp video to help drive engagement, enhance SEO and drive Facebook engagement. (See above on the right for 26 second video)

Results

Principles Hair Design went from having no website to now having a fully functional mobile responsive website that includes online video, on page SEO and an online booking facility. 

They have achieved Google Page 1 results for all major keyword phrases within the first month of our SEO campaign.

Web visitors in month 1 went from 0 to 895. 

Increased engagement on Facebook and doubled the amount of Facebook likes in the first month (From 180 to 360) with quality, local fans interested in their services. 

Created a video in the first month and added it to the website and shared on Facebook. 

 

Responsive Website Designed and Built

Page 1 on Google Within First Month

100% Increase in Facebook Likes in First Month (Doubled)

Video Created with Over 100 Views in First Month

From the client

We are delighted with our new website design and the results that are coming into the salon from the online marketing campaign. Thank you!

 

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